Since the spring of 2015, backaldrin The Kornspitz® Company has had the honour of being a co-partner of the German Olympic Sports Confederation (DOSB), as well as the official bread supplier to the German Olympic team.
backaldrin The Kornspitz® Company is the first Austrian company to enter into partnership with the DOSB. Since London 2012, backaldrin has drawn strength from “the power of the rings” and can now extend their commitment to the Olympic movement even further, to Germany. The German Olympic team are now able to draw from the extensive nutritional expertise available at the company headquarters in Asten, Upper Austria.
„Kornspitz, with the demonstration of its dedication to the Austrian NOC and the impressive ability of activating and communicatively implementing its partnerships, is a particularly valuable partner for us. We are, therefore, delighted to be working together,” says Axel Achten, CEO of German Sport Marketing, the exclusive marketing agency of the German Olympic Sports Confederation.
As a co-partner of the German Olympic team, backaldrin The Kornspitz® Company will also be represented in the German House, indeed even with its own bakery.
The German House has become a national meeting place for athletes and officials, business partners and media representatives, as well as society and political guests, since the Winter Games in Calgary in 1988.