Together we can bake it! That is the unifying motto of the Olympic Team Austria and backaldrin. The company is back as a top partner in Tokyo 2021 and at the Winter Games in Beijing.
The postponement of the Tokyo Olympics from 2020 to 2021 is unique in history. The global COVID-19 pandemic has not brought the Olympic family to their knees. On the contrary, the sport is celebrating its big comeback in Japan under the sign of the five Olympic rings and the Olympic flame, which shines far and wide.
With the hashtag #gemeinsambackenwirdas (together we can bake it), ÖOC top partner backaldrin and its “Kornspitz Sport Team" helped Austria's bakers during the corona pandemic by launching an unprecedented campaign. “Partnership and solidarity are basic values that we as a family company stand for on behalf of the entire baker's guild,” says backaldrin owner and Kornspitz inventor Peter Augendopler. "Of course, this also applies to the long and successful partnership with the Austrian Olympic Committee!"
backaldrin managing director Harald Deller is also pleased about the extension of the cooperation: “As an Upper Austrian company that operates worldwide, a long-term perspective and far-sightedness are particularly important to us. With the ÖOC and Austria House as an economic networking platform, we wanted to extend our successful partnership even in times of crisis”.
backaldrin and the "Kornspitz Sport Team" have their permanent place in the Olympic world, as important top partners of the Olympic Team Austria and promoters of international and national sport. Liu Jia (table tennis, 6th Olympic participation!), Christine Wolf (golf), Verena Mayr (athletics, heptathlon) and Bernhard Reitshammer (swimming, 100 m backstroke) are members of the "Kornspitz Sport Team" who have secured their tickets for Tokyo. And with Germany's gymnast legend Fabian Hambüchen as a Eurosport expert, another Kornspitz athlete will be there in Japan.
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