Sports Partner

Within the framework of their involvement in sports, backaldrin and Kornspitz are “bread partners” of associations in various countries, as well as official nutrition partners and dress sponsors of LASK.

Engaged in sports sponsorship for many years already, backaldrin has become an ambassador for sport and supports athletes and associations around the world, including the long-established LASK football club. backaldrin and the Bundesliga club, LASK, have been on an extremely successful path together since 2017. This collaboration was expanded in 2020: backaldrin and Kornspitz are now dress sponsors and nutrition partners to the football club. It is a connection that goes together well. After all, sport and nutrition are an ideal combination. The Kornspitz plays the role of crispy sports ambassador, and the engagement demonstrates the importance of bread and rolls as the basis of nutrition in professional sport. Top performance is only possible with the right mix of nutrients. Fuelled with Kornspitz power, the LASK athletes will play in the 2020/21 Bundesliga and at international matches such as the Europa Cup, under the motto “together, we can bake it”.