Sports Partner

Within the framework of their involvement in sports, backaldrin and Kornspitz are “top partner" to the Austrian Olympic Committee, as well as official nutrition partner and dress sponsor of LASK.

Engaged in sports sponsorship for many years already, backaldrin has become an ambassador for sport and supports athletes and associations around the world, including the long-established LASK football club. backaldrin and the Bundesliga club, LASK, have been on an successful path together since 2017. This collaboration was expanded in 2020: backaldrin and Kornspitz are dress sponsors and nutrition partners to the football club. It is a connection that goes together well.

Kornspitz® has also been top partner to the Austrian Olympic Committee (ÖOC) since 2012. Partnership and solidarity are basic values that we as a family company stand for on behalf of the entire baker's guild. Of course, this also applies to the long and successful partnership with the Austrian Olympic Committee!" says backaldrin owner Peter Augendopler.

After all, sport and nutrition are an ideal combination. The Kornspitz plays the role of crispy sports ambassador, and the engagement demonstrates the importance of bread and rolls as the basis of nutrition in professional sport. Top performance is only possible with the right mix of nutrients. Fuelled with Kornspitz power, the LASK athletes and the austrian olympic athletes will play and fight under the motto “together, we can bake it”.